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Tuesday, June 25 • 12:00 - 12:20
I know what you did last session: clustering users with ML

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Understanding user behaviour is one of the main challenges of any company. In this presentation, we’ll talk about how we explored users’ activity to find common patterns among them in three important moments of the customer journey. Through our experience with this project, we hope you’ll learn a bit about how to select the right data to analyze, how to find out which data actually matters, what are the challenges facing unsupervised learning algorithms in real life, how to check if your results make sense, and how you can use the power of storytelling to communicate results.

avatar for Adauto Braz

Adauto Braz

Data Scientist, Stoodi
Adauto Braz - graduated at Aeronautics Institute of Technology (ITA) as a computer engineering in 2018 - is a Data Scientist, currently working at the Data team at Stoodi - an education startup. At Stoodi, he’s worked with Data Engineering, Data Analysis, Data Culture and NLP.

Tuesday June 25, 2019 12:00 - 12:20 GMT-03
Room 8 Av. Rebouças, 3970 - Pinheiros, São Paulo - SP, 05402-600, Brazil