PAPIs Latam 2019 has ended
Back To Schedule
Tuesday, June 25 • 11:30 - 11:50
Where are the gains: Should I use A/B Tests for forecasting?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
In this talk, we will analyze some theoretical aspects related to the results of an A/B test, in scenarios where Machine Learning models are involved. We will discuss the risks of taking results of an A/B test, or other purely comparative methodology, as a prediction of future gains. We will review the main practical and theoretical differences between A/B test and forecasting, when conducting ML related projects. This discussion targets a mixed audience, embracing people from technical and business areas. Also, it will be illustrated with real world examples taken from actual A/B tests.

avatar for Eder Martins

Eder Martins

Data scientist, SEEK
Eder Martins is a senior Machine Learning engineer passionate about solving problems. Currently, he is working on ML projects related to search and recommendation for online recruitment markets at Seek AI GDP team. MSc in Computer Science at UFMG, his interests include: Recommendation... Read More →

Tuesday June 25, 2019 11:30 - 11:50 GMT-03
Room 8 Av. Rebouças, 3970 - Pinheiros, São Paulo - SP, 05402-600, Brazil