Dafiti Group, Latin America's biggest fashion e-commerce is on its way to become an AI-first enterprise. During this transformation it is essential to understand how to find AI opportunities throughout all Dafiti's areas and how to map such opportunities to OKRs (Objective and Key results). Under these conditions, we present in this talk as a concrete example how we created a system which evaluates - approves and rejects - user’s product reviews automatically, along with it provides a tool for easier data curation by humans, sample analysis and monitoring.